Frequently asked questions

Straightanswers.

How we work, what it costs, and what to expect. If your question isn’t here, email us and we’ll reply within one business day.

General

Working with us

What kinds of businesses do you work with?

Mostly small and mid-sized businesses — local services, clinics, restaurants, contractors, e-commerce brands and B2B firms. Many are in the San Fernando Valley and Los Angeles, and we also work with clients across the U.S. remotely.

Do you require long-term contracts?

No. Engagements start with a 90-day route so there is time to do the work properly, then continue month to month.

How much does online marketing cost?

It depends on the services and your goals. After a free 30-minute route call we send a written proposal with fixed monthly fees, plus any ad spend paid directly to the platforms.

Who will we actually work with?

Every account has one senior lead strategist who knows your business, supported by specialists for ads, content, design and development.

How do we track results?

We set up tracking for calls, forms and sales before campaigns launch. You get a short report every Monday and a monthly review call.

Do we own our accounts and data?

Yes. Ad accounts, analytics, your website and all content belong to your business. We work with access you grant and can remove at any time.

Can you work with our existing team or vendors?

Absolutely. We often coordinate with in-house staff, web developers or other agencies so everything points the same direction.

How quickly can we get started?

Usually within a week of the route call. The survey phase begins as soon as we have access to your accounts.

By service

Service questions

Marketing Strategy & Fractional CMO

Do we have to hire you for the execution as well?

No. Many clients take the plan to an in-house person or an existing vendor. We can stay on as the part-time lead, or hand it over completely.

How long does a strategy engagement take?

The research and written plan usually take two to three weeks. Fractional CMO support then runs month to month.

What do you need from us to start?

Access to your analytics and ad accounts if you have them, a rough sales history, and an hour or two of your time for interviews.

Search Engine Optimization

How long until SEO shows results?

Technical fixes can help within weeks. New pages and links usually take three to six months to settle, depending on how competitive your market is.

Do you guarantee first-page rankings?

No honest agency can. We commit to the work, the reporting and a clear plan, and we show you the movement every month.

Will you need access to our website?

Yes, editor access lets us make changes directly. If a developer manages your site, we can hand over a ticket list instead.

Local SEO & Google Business Profile

Can you get our Google listing verified?

We guide you through Google’s verification and handle everything around it. The verification step itself has to be completed by the owner.

Do you write fake reviews?

Never. We build a simple, honest process for asking real customers, which is also what Google’s rules require.

We serve customers at their homes. Can we still rank?

Yes. Service-area businesses can hide their address and still rank across the areas they serve.

Google Ads & PPC Management

Is there a minimum ad budget?

There’s no hard minimum, but we’ll tell you honestly if your budget is too thin to learn anything in your market.

Who owns the ad account?

You do. We work inside your account with manager access, so the history and data always stay with your business.

How quickly will we see leads?

Search campaigns usually start producing within the first weeks. The first month is spent learning what converts, then we optimize hard.

Paid Social Advertising

Do you make the ad videos?

Yes. We script, shoot and edit short-form ads, or we can work with footage your team already has.

Which platform should we start with?

It depends on where your buyers spend time and what you sell. We usually start on one platform, prove it, then expand.

What about iOS privacy changes?

We set up server-side tracking where possible and judge results on your actual sales data, not just platform numbers.

Social Media Management

Do we get to approve posts?

Always. You see the full calendar before the month starts, and nothing is published without your approval.

Can you come to our location to shoot content?

Yes, for businesses in the San Fernando Valley and greater Los Angeles we schedule regular on-site content days.

Which platforms do you manage?

Instagram, TikTok, Facebook, LinkedIn, YouTube Shorts and Pinterest. We’ll recommend the two or three that matter most.

Content Marketing & Copywriting

Do you use AI to write content?

We use software for research and checks, but every piece is written and edited by people who interview you first. That’s what makes it accurate and worth reading.

How much content do we need?

Fewer, better pieces usually win. Most clients start with two to four substantial pieces a month.

Who owns the content?

You do, fully, once it’s published.

Email & SMS Marketing

We don’t have a list yet. Can you help?

Yes. We set up sign-up forms, offers and lead magnets to start building one from your website and social traffic.

Will this make people unsubscribe?

Some will, and that’s healthy. Relevant, well-timed messages keep unsubscribes low and engagement high.

Is SMS legal for our business?

With proper opt-in consent and clear opt-out instructions, yes. We set up compliant consent collection from the start.

Website Design & Development

How long does a new website take?

Most small business sites take four to eight weeks from kickoff to launch, depending on the number of pages and how quickly content is approved.

Will we lose our Google rankings?

Not if it’s done carefully. We map every old URL to a new one with permanent redirects and keep what already ranks.

Can we edit the site ourselves?

Yes. We build on platforms you can manage and show you how to update text, images and pages.

Conversion Optimization & Analytics

Do we need a lot of traffic to test?

Formal A/B tests need volume. With lower traffic we use research, recordings and best practice to make confident improvements.

Can you fix our Google Analytics?

Yes. Broken or duplicated tracking is one of the most common issues we find, and usually one of the quickest to fix.

Will this slow down our site?

We load tracking tools carefully and remove ones you don’t need, so the site often gets faster, not slower.

Brand Identity & Creative

How long does a brand identity take?

Typically four to six weeks, including two rounds of revisions on the chosen direction.

Do we get the original files?

Yes. You receive vector logo files, fonts information and every asset in the formats you need.

Can you shoot at our location?

Yes. We regularly shoot across the San Fernando Valley and greater Los Angeles.

Online Reputation & Review Management

Can you remove bad reviews?

We can flag reviews that break platform rules and help you request removal, but genuine negative reviews can’t be deleted. A calm, helpful reply often does more good.

Is it allowed to ask for reviews?

Yes, as long as you ask everyone fairly and don’t offer incentives. We set up a process that follows each platform’s rules.

Do you respond as us?

Yes, in your voice, using guidelines you approve. Sensitive replies are sent to you before posting.

Next waypoint

Ready whenyou are.

Book a free 30-minute route call. We’ll look at where you are, where you want to be, and tell you honestly whether we can help.