Marketing Strategy & Fractional CMO

A marketing plan you can actually follow.

Most businesses don’t lack tactics — they lack an order of operations. We turn your goals, numbers and customer conversations into a 90-day plan with owners, budgets and checkpoints, then stay on as your part-time marketing lead to see it through.

Get my Marketing Strategy planWhat’s included
Two colleagues planning a marketing quarter on a wall of paper and sticky notes
Marketing Strategy · Northridge, CA

What’s included

Everythingon the map.

  • 01
    Customer and competitor research, including interviews with recent buyers
  • 02
    Positioning and messaging you can reuse across every channel
  • 03
    Channel mix and budget split based on margin, not hype
  • 04
    A 90-day roadmap with owners, deadlines and success measures
  • 05
    KPI dashboard set up from your real data sources
  • 06
    Monthly leadership session as your fractional CMO

Who it’s for

A good fit if you are…

  • Owners who are doing the marketing themselves and running out of hours
  • Teams with several vendors and nobody connecting the pieces
  • Businesses planning a launch, a new location or a new offer

Every Marketing Strategy engagement starts with a free 30-minute route call and a written proposal. No long-term contract.

A team reviewing printed campaign results on a wooden table

How it works

Four steps,in order.

  1. Step 01

    Listen

    Two working sessions with you and a look at your sales, ads and analytics history.

  2. Step 02

    Survey

    We map competitors, search demand and the gaps your customers keep mentioning.

  3. Step 03

    Plan

    You get a written roadmap: priorities, budget, timeline and the numbers we’ll track.

  4. Step 04

    Lead

    We run the plan with your team or vendors and adjust it every month.

Marketing Strategy FAQ

Commonquestions.

Do we have to hire you for the execution as well?

No. Many clients take the plan to an in-house person or an existing vendor. We can stay on as the part-time lead, or hand it over completely.

How long does a strategy engagement take?

The research and written plan usually take two to three weeks. Fractional CMO support then runs month to month.

What do you need from us to start?

Access to your analytics and ad accounts if you have them, a rough sales history, and an hour or two of your time for interviews.

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Marketing Strategy & Fractional CMO

Let’s map yourMarketing Strategy route.

Book a free 30-minute route call. We’ll look at where you are, where you want to be, and tell you honestly whether we can help.

Start the conversation