Paid Social Advertising

Social ads with creative people actually watch.

On social platforms, the creative is the targeting. We plan audiences and budgets, but most of our effort goes into producing and testing ads — short videos, carousels and offers — until we find the angles that bring in customers at a cost that works.

Get my Paid Social planWhat’s included
A young man filming a ceramic coffee cup on a phone gimbal in a small home studio
Paid Social · Northridge, CA

What’s included

Everythingon the map.

  • 01
    Campaign setup on Meta (Facebook and Instagram), TikTok and LinkedIn
  • 02
    Pixel, Conversions API and event tracking
  • 03
    Short-form video and static ad production
  • 04
    Structured creative testing every month
  • 05
    Retargeting and lookalike audience building
  • 06
    Reporting on cost per lead, purchase and return on ad spend

Who it’s for

A good fit if you are…

  • Consumer brands, e-commerce and local experiences
  • B2B companies targeting job titles on LinkedIn
  • Businesses with a visual product or a strong offer

Every Paid Social engagement starts with a free 30-minute route call and a written proposal. No long-term contract.

A small marketing team working around a long table in a sunlit office

How it works

Four steps,in order.

  1. Step 01

    Brief

    We pin down the offer, audience and proof points for each campaign.

  2. Step 02

    Produce

    A first batch of ad concepts in several formats and hooks.

  3. Step 03

    Test

    Small budgets find the winners before we put real spend behind them.

  4. Step 04

    Refresh

    New creative every month so results don’t fade from ad fatigue.

Paid Social FAQ

Commonquestions.

Do you make the ad videos?

Yes. We script, shoot and edit short-form ads, or we can work with footage your team already has.

Which platform should we start with?

It depends on where your buyers spend time and what you sell. We usually start on one platform, prove it, then expand.

What about iOS privacy changes?

We set up server-side tracking where possible and judge results on your actual sales data, not just platform numbers.

Pairs well with

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Paid Social Advertising

Let’s map yourPaid Social route.

Book a free 30-minute route call. We’ll look at where you are, where you want to be, and tell you honestly whether we can help.

Start the conversation